Posts Tagged ‘ outdoor advertising ’

Outdoor advertising and it’s influence

Outdoor advertising and it’s influence

Research commissioned through Helen Harrison Associates looked at the 30 minutes before shopping as the “last window of influence” for advertisers to get their message to consumers. The study found that 88% of shoppers saw outdoor ads, and 72% of shoppers can be swayed towards certain products by outdoor advertising. Only 17% of shoppers stuck to their original shopping list. Browse more data visualizations.  

Share